Tessarakt Experiential builds large-format events, gaming arenas, brand fabrication and college programs across India. This page sets out what we make, the work behind it, and where we believe we can build with Monster Energy.
For the Himalaya 1derwoman campaign — a microsite, a chatbot and interactive content built to help young girls across India believe they can be #1. See it live at himalaya1derwoman.com or read the full announcement.
Himalaya 1derwoman — content platform built around women's cricket.
QR-led journeys into the 1derwoman microsite.
Chatbot and interactive formats with measurable engagement.
A selection from our credentials. Every build below — stages, LED arenas, entrance gates, booths and venue transformations — was designed, fabricated and operated by Tessarakt teams. Full portfolio at tessarakt.com.
We have run reach-led programs for consumer brands — beverage activations, school and creator programs, and sales-channel events. The numbers below are from our delivered work.
Three Bengaluru sports bars transformed into World Cup hubs. Sold-out knockout screenings, 3,000–4,000 fans at the finals across venues, and 200M+ digital impressions.
AB InBev · beverage activationExperiential product launch with greenery-clad fabrication, 50+ creators, 550K+ views and a school program that reached 500K+ students.
Himalaya · FMCG personal careSales-channel and trade engagement for Himalaya in Jodhpur — the distribution-side relationships behind an FMCG brand, handled end to end.
Himalaya · channel engagementConsumer names on our client wall include AB InBev, Swiggy, Flipkart, Myntra, Pantaloons and Titan — alongside Google, Dell, Lenovo, Siemens and Toyota.
India's energy drink market was valued at USD 1.41B in 2024 and is projected to reach USD 2.77B by 2033. Monster has already made strong moves here — and each of them is something physical experiences can multiply.
In January 2025, S8UL's BGMI roster became the first Indian esports team to partner with Monster as its official energy drink sponsor. We have built for this exact audience — Free Fire, VALORANT and BGMI fans across India.
EventFAQs · afaqs, Jan 2025Monster appeared as a sponsor at KRAFTON's flagship BGMI tournament. BGMI esports recorded 930M views in 2025 — up 201% year on year — with 86M unique viewers.
Esports Charts · KRAFTONMonster Energy Yamaha MotoGP edition bikes launched in India around MotoGP Bharat 2023. The fan base built then is still here, between marquee races.
Yamaha India, Sept 2023Monster's India expansion runs through Coca-Cola bottlers, with international sales now approaching half of Monster's global business. On-ground trial is what converts distribution into velocity.
FoodNavigator, June 2026Indian gamers average 13 hours a week of play — roughly twice their social media time. 66% are outside the metros, and 44% are women.
Lumikai 2025Energy drink growth in India is being driven by students and young professionals in Tier 2 and Tier 3 cities — exactly where our college and event network runs deepest.
IMARC · category reportingMonster is already on jerseys and broadcast streams. We build the physical layer: fan zones, LAN watch parties and fabricated gaming arenas around BGMI, Free Fire and VALORANT moments — the same builds we delivered for Predator League, Convergence and FFMIC.
A turnkey India edition of Monster's collegiate ambassador playbook: sampling, fest takeovers, and a managed ambassador network. We have recruited and deployed 500–600 campus ambassadors nationally for a single brand program before.
Event-led trial in the cities where Coca-Cola system bottlers are expanding — festivals, college fests and gaming events that put cans in hands and convert shelf presence into repeat purchase.
Ride-outs, dealership-circuit activations and demo events that keep the Monster Yamaha fan base active between marquee races — with fabrication, permissions and operations handled end to end.
An emerging-artist live property in the Monster mould, built on our festival experience — Lollapalooza activations, Blend Bazaar (our own creator festival IP) and city-scale cultural programming.
Asia Pacific Predator League 2026 at Bharat Mandapam — 27 teams from 14 nations, 4,500 fans over 2 days, 133M reach. Riot Games' first international VALORANT event in India. The Arena at Comic Con across 5 cities — 150,000+ visitors and 200,000+ sq ft of gaming experience space. Free Fire Max India Cup finals in Ahmedabad and Lucknow, where Total Gaming Esports lifted both titles.
Our full gaming showcase is here: rb.gy/kloa79
Alongside events, we run end-to-end gifting and merchandising through gifting.experite.ai — sourcing, personalization and fulfillment for fan kits, team merch and event drops, handled on one platform.
We have produced events from Bharat Mandapam in Delhi to stadium finals in Lucknow and Ahmedabad, and our 500-college partner network extends through the towns where energy drinks are finding their next customers.
We hold working relationships with 500 colleges and universities across India — engineering, management, design and liberal arts campuses, from the IITs and IIMs to deep Tier 2 and Tier 3 institutions. The full list is available on request. This network is activation-ready: permissions, student bodies and fest committees we already know.
Sampling stalls, brand zones and pop-up experiences inside campuses — run through standing college relationships, not cold outreach.
Title and sponsor slots at college fests — stage branding, gaming corners and product trial where footfall is already guaranteed.
We have recruited, evaluated and deployed 500–600 campus ambassadors nationally for a single brand program, with onboarding, replacement support and weekly governance.
Ongoing access to student leaders, entrepreneurship cells, gaming clubs and societies through Blend — so a campaign leaves a community behind, not just a footprint.
Experiences, community and technology sit in three dedicated teams. Monster gets all three under one engagement.
Large-format events, fabrication, exhibitions and brand environments. 500+ experiences since 2017, with in-house design and build.
Blend runs creator and student communities — including national campus ambassador programs recruited, evaluated and deployed at 500+ scale.
Microsites, chatbots, QR journeys and interactive content — the award-winning digital layer behind campaigns like Himalaya 1derwoman.
We are not proposing a vendor relationship. We are proposing a build partner for Monster's India growth — events, fabrication, gaming, campuses and the tech that ties it together. The work above is real, recent and Indian. We would like to show you the rest in person.